About
Corporate
Technology executive with over 20 years of experience in IT, including the last 10 years as an Advisor, leading portfolios of digital projects and products. Proven ability to translate innovation into tangible business value by connecting strategy with technology, processes, and people. Strong expertise in designing corporate governance frameworks for emerging technologies, as well as mentoring leaders and high-performance teams in global organizations such as EY, Telefónica, Claro, and Dentsu. In recent years, I have led innovation roadmaps focused on Generative AI, Hyperautomation, and Low-Code platforms, supporting large enterprises in accelerating their digital transformation journeys. Extensive experience in defining strategic guidelines, building Centers of Excellence and democratizing the adoption of disruptive technologies, while driving change management initiatives for corporate programs.
Entrepreneurship
My entrepreneurial journey was built at the intersection of technology, marketing, and innovation. In 2013, I founded a Software Factory focused on developing digital products and solutions for clients across multiple industries and company sizes. In 2017, I launched a consultancy specialized in Project Portfolio Management and Strategic Governance, grounded in Business Agility principles. The firm connected agile practices with corporate processes to increase organizational maturity and support strategic decision-making in highly complex environments. In the following years, I expanded into Growth and Performance, founding a martech-driven agency that combined marketing and technology to scale early-stage or stagnated businesses through innovation. This experience provided a deep understanding of the full brand lifecycle, from acquisition and positioning to repositioning and reinvention.
Talks
GenAI Standard
GenAI: from Hype to practical impact
Generative AI is no longer a future tren, it is a present-day competitive advantage. But for many organizations, the challenge is not whether to adopt it, but how to start.
This keynote is designed for companies at the beginning of their AI journey, providing a clear, structured, and business-oriented introduction to Generative AI.
Moving beyond technical jargon, this session translates complex concepts into practical insights that leaders and teams can immediately understand and apply.
Participants will explore how Generative AI works, where it creates real value, and how it is already transforming industries such as marketing, operations, customer service, and innovation.
The talk also addresses common risks, such as hallucinations, data privacy, and governance, ensuring a responsible and sustainable adoption.
By the end of the session, your organization will have a clear view of:
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What Generative AI really is (and what it is not)
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Where to apply it first for quick wins
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How to structure an initial roadmap
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How to avoid common mistakes and risks
Ideal for:
Executives, business leaders, and teams looking to understand and begin their Generative AI journey with clarity and confidence.
GenAI Advanced
Scaling Value and Building Advantage
Many organizations have already explored Generative AI through pilots and isolated use cases, but few have successfully scaled it to generate consistent business value.
This advanced keynote is designed for companies that are ready to move beyond experimentation and build a structured, scalable, and governed AI capability.
The session dives into how to operationalize Generative AI across the enterprise, including architecture patterns (such as RAG), prompt engineering at scale, model orchestration, evaluation frameworks, and the creation of internal AI products. It also addresses critical topics such as Responsible AI, governance models, risk management, and ROI measurement.
Rather than focusing on theory, this talk brings a strategic and execution-oriented perspectiv, helping organizations transition from fragmented initiatives to a true AI-driven operating model.
Participants will gain insights into:
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How to scale AI beyond pilots and proofs of concept
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How to design a GenAI Center of Excellence (CoE)
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How to integrate AI into processes and products
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How to measure value, performance, and ROI
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How to build sustainable competitive advantage
Ideal for:
Executives, innovation leaders, AI teams, and organizations that are already experimenting with GenAI and want to scale it in a structured and impactful way.
Our Companies
Technology
Marketing
Technology is not about code...
... It is about leverage.
Our technology companies operate at the intersection of infrastructure, automation, and scalable digital products.
We build systems designed not only to function — but to grow, adapt, and generate long-term value.
From SaaS platforms to high-performance portals, from interactive games to intelligent applications, from AI agents to complex automation architectures — our focus is always the same: structured digital execution.
We don’t build isolated products.
We design ecosystems.
Every solution is developed with scalability in mind. Cloud-native architecture. Modular systems. Data intelligence.
Automation layers that reduce operational friction and increase efficiency. Whether the objective is launching a new SaaS product, structuring a media platform, deploying conversational AI agents, or automating operational workflows, our companies operate with product discipline and long-term thinking.
We understand that modern digital businesses require:
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Performance at scale
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Intelligent automation
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Secure architecture
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Seamless user experience
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Revenue-oriented systems
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Adaptability to market evolution
Technology should not just support a business — it should multiply it.
Our teams combine software engineering, product strategy, AI development, and operational intelligence to create solutions that move beyond experimentation and into sustainable digital infrastructure.
Because in today’s environment, the difference between a project and a big company is technology.
We build innovation!
Visibility without structure is noise...
.. Brand without ownership is fragile.
Our marketing and digital asset companies operate with one clear understanding: growth is not accidental — it is engineered.
We work at the foundation of digital positioning. From strategic naming to domain acquisition, from brand architecture to search visibility, from traffic generation to structured advertising, from asset protection to long-term brand defensibility — every initiative is designed with ownership and authority in mind.
Branding is not just visual identity.
Naming is not just creativity.
SEO is not just ranking.
Traffic is not just clicks.
Everything connects to asset value.
We help businesses define powerful names, secure strategic domains, structure brand identity, and position themselves in competitive markets with clarity and strength.
Our approach integrates performance marketing, organic growth strategies, paid acquisition, authority building, and digital asset optimization into a cohesive ecosystem.
Beyond growth, we focus on protection.
In a world where digital identity is constantly exposed, brand security and domain strategy are not optional. They are structural decisions that protect long-term equity.
Our companies operate for founders, scale-ups, institutional brands, and digital asset investors who understand that market presence is built on three pillars:
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Identity
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Visibility
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Control
We don’t chase trends.
We build positioning.
Because sustainable growth happens when brand, domain, search, traffic, and asset strategy operate as one.
And when they do, marketing stops being expense — and becomes capital formation.
CONTACT
If you’re building something ambitious and need strategic guidance, smart capital, or experienced support to accelerate your journey — let’s talk.
Serious ideas deserve strategy execution.
