Technology consulting firms have long been fundamental pillars of corporate digital transformation, providing expertise and structured methodologies to implement complex solutions. However, with the rise of Generative Artificial Intelligence, a new paradigm is emergin, one with the potential to profoundly disrupt this business model. In recent years, Big Tech companies and the Big Four, which dominate this market, have justified their premium pricing through project complexit

The first generation of modern automation, dominated by RPA (Robotic Process Automation), was instrumental in digitizing repetitive, rule-based tasks. However, its limitations are evident: it does not learn, it does not adapt, and it does not collaborate. With GenAI, we enter a new era. Consider a customer service environment in which a network of autonomous agents operates in coordination: one interprets customer history, another analyzes emotional tone, a third negotiates t